Case Study
Influencer marketing, reimagined
Refluenced is a social media platform born out of the SunIce Festival team's micro-influencer campaigns — connecting creators with brands through structured, scalable campaign workflows on iOS and Android.
Project overview
The challenge
Managing micro-influencer campaigns across Instagram and TikTok manually doesn't scale. The team needed a platform that could handle creator discovery, campaign assignment and content review in one place.
Our solution
We chose Flutter for simultaneous iOS and Android delivery. A Django backend handles API logic and Instagram/TikTok integrations. The web frontend is built with React and Tailwind, deployed via AWS Amplify.
The impact
Refluenced now enables brands to run structured influencer campaigns at scale — with a creator community that traces its roots to a festival that already reaches millions of people every year.
Key features
A platform built for creators and brands
Campaign participation
Influencers browse and join targeted campaigns directly from the app.
Instagram & TikTok sync
Native integration pulls creator data from Instagram and TikTok via the backend.
iOS & Android
Flutter delivers a consistent, native-feeling experience on both platforms from one codebase.
Content workflow
Structured content submission and approval flow keeps campaigns on track.
Design & UX
Social-first aesthetics
The visual language of Refluenced takes cues from the platforms its users already live on — bold media-forward layouts, smooth transitions and a colour palette that feels native to social media culture.
Campaign cards and creator profiles are designed to showcase content at a glance, keeping engagement high and cognitive load low.


Technology
The tech stack
Flutter powers both mobile apps from a single codebase. Django drives the backend and handles integrations with Instagram and TikTok APIs. AWS Amplify streamlines deployment and scales with usage.
Ready to build your next product?
Let's talk about your project — we bring strategy, design, and engineering under one roof.
Get in touch
