Case Study

Influencer marketing, reimagined

Refluenced is a social media platform born out of the SunIce Festival team's micro-influencer campaigns — connecting creators with brands through structured, scalable campaign workflows on iOS and Android.

Platform:iOS & Android
Industry:Social Media / Marketing

Project overview

The challenge

Managing micro-influencer campaigns across Instagram and TikTok manually doesn't scale. The team needed a platform that could handle creator discovery, campaign assignment and content review in one place.

Our solution

We chose Flutter for simultaneous iOS and Android delivery. A Django backend handles API logic and Instagram/TikTok integrations. The web frontend is built with React and Tailwind, deployed via AWS Amplify.

The impact

Refluenced now enables brands to run structured influencer campaigns at scale — with a creator community that traces its roots to a festival that already reaches millions of people every year.

Key features

A platform built for creators and brands

Campaign participation

Influencers browse and join targeted campaigns directly from the app.

Instagram & TikTok sync

Native integration pulls creator data from Instagram and TikTok via the backend.

iOS & Android

Flutter delivers a consistent, native-feeling experience on both platforms from one codebase.

Content workflow

Structured content submission and approval flow keeps campaigns on track.

Design & UX

Social-first aesthetics

The visual language of Refluenced takes cues from the platforms its users already live on — bold media-forward layouts, smooth transitions and a colour palette that feels native to social media culture.

Campaign cards and creator profiles are designed to showcase content at a glance, keeping engagement high and cognitive load low.

Refluenced – social-first UI design with campaign card layout
Refluenced – creator profile and content submission workflow design

Technology

The tech stack

Flutter powers both mobile apps from a single codebase. Django drives the backend and handles integrations with Instagram and TikTok APIs. AWS Amplify streamlines deployment and scales with usage.

FlutterFlutter
DjangoDjango
ReactReact
AWSAWS
FirebaseFirebase

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